Why your website should be built on WordPress

Why your website should be built on WordPress

There are a variety of different ways that you can build a website. Some of these ways are archaic these days, such as writing code, but the most common way to build a website is to use a Content Management System, or CMS, to make the job a little easier. Essentially, a CMS is a website software, and one of the most popular to use is WordPress.

Big Names, Big Reputation
WordPress has a reputation for being powerful and reliable. This is evidenced in a “show, not tell” sort of format – you can clearly see some of the biggest names on the web use them. Examples of big names that use WordPress include the following:

  • The New York Times
  • CNN
  • Forbes
  • Beyonce
  • Time
  • Techcrunch
  • and many more

WordPress is Dominating the Website World
More than half of the world’s websites built using CMS are built on WordPress. The second most used CMS is Joomla at roughly 15% – this is a pretty big disconnect that proves that WordPress is pretty much the undisputed king of the CMS world. This is mostly due to the fact that WordPress inspires confidence – it rarely lets its users down – in addition to offering versatility, allowing you to scale the website up or down depending on your needs. WordPress is also set to be around for a long time, giving your website design longevity.

Some of the Best Things in Life Are Free
WordPress software is open source, meaning that it’s given to you for free, and once you install your site on your webhost, it is truly and completely yours. In addition to this, WordPress has a highly active community of creators that want to make WordPress even better for all of its users, extending its capabilities and allowing you to build bigger and better websites. One way to think of these tools is that they’re kind of like applications on your desktop or smartphone – you don’t need them to run a basic website, but they enhance the experience.

Some of these tools include the ability to incorporate forums into your website, the ability to show off galleries, portfolios, and videos, and plugins to social media. You can also create forms for visitors to opt in to newsletters and information, increase the security of your site, backup your site, incorporate e-commerce, and so much more. Some of these tools are premium, meaning that you have to pay, but there are quite a few out there that are free and very useful.

These are just a few reasons that you should consider WordPress when it comes to building your site. When it comes to website building, there’s a lot to consider, from graphic design to webhost to branding, so why not make it as easy and reliable as possible? WordPress has a stellar reputation, a dedicated community, and pretty of things to check off in the “pros” column.

fresno ca website design why your website should be built on wordpress

Things we need from you before we can design your website

Things we need from you before we can design your website

Even if you’re not the one actually building or designing the website, the process can still be time-consuming and overwhelming. You may be wondering where to start and what kind of information you need to hand over. Some of these pieces of info are vital when it comes to website design, as missing them can derail your project and keep your website from functioning and looking the way that you need it to for your business in Fresno, CA or wherever you are based.

Business Information
The fact of the matter is that we don’t know your business. We may have a basic idea, or even working knowledge, but we don’t know the ins and outs, the every day grind, what really makes your business tick. Therefore, we’re not going to know exactly what needs to go on your website until you point it out to us. Widgets and tools, specific features that you need, things like that need to be given to us so that we can build the site around them.

When we design a website, we start with the basics that make your website functional and look good. If you need, per se, something that allows clients to book through your website, an ability to create accounts, or even some sort of e-commerce system, that’s something that you need to tell us so that we can incorporate it for you.

Media
Photos are a huge thing – people are visual creatures. This may seem like something basic, but we’re going to need the photos that you want used on the website. So if you want to show off your storefront or the portrait of your founder, make sure that you give us images. It’s also important that you make sure these images are high resolution and high quality, as they’ll often be featured next to stock images (which are usually taken by professional photographers). It might be a good idea to invest in professional images for your website. If you are in Fresno, Ca or in the Central Valley, we offer branding photography as one of our services.

Other media that needs to be included, such as files to download from the website, music that needs to play, or videos that need to be worked in, also need to be given to us so that we can add them to your website for you. Branding and graphic design that you want to include should be given as well.

Responses
The best thing that you can do when it comes to working with a website designer is to keep in touch. Responses to our questions and inquiries should be timely, so that we can keep the project on track and moving forward. If you can’t communicate with us quickly, we can’t guarantee the product on time – ultimately, keeping in touch and offering timely responses really gives us the opportunity to keep the project smooth and positive for everyone involved.

Website building can be overwhelming, but it doesn’t have to be. Keep these in mind and be ready to hand over the necessary information, and you’ll find that it’s a lot easier on you than you think.

fresno ca website designer Things We Need From You Before We Can Design Your Website

Logo design or website: which one should you design first?

Logo design or website: which one should you design first?

Starting up a business or company comes with a couple of challenges. From competition among the different stakeholders to building a strong, reputable brand. Winning the trust of new clients or customers can also be difficult because they are yet to identify with your brand. You should do your best to market your business and attract more customers to your business. Some of the popular ways you can sell or market your business to new clients include setting up a website and designing a company logo. A logo will bring about that visual identification of your business. Business websites will help prove credibility and build trust in new clients. Investing in a professional logo design is essential to your business.

Do not settle for any type of logo. The logo always creates that first impression of your company. It is like the main title of your website, so whenever people check in to your site that is the first thing they see. Logos also help in creating progress in your brand. A professional logo is always appealing to your customers.

At times, you may risk losing your design integrity or even getting sued with a poorly done logo, especially one which resembles that of other organizations. Hiring a professional to do the job for you will help bring out that uniqueness. Business websites are very essential, especially now that we are living in a digital world.

Most people are always online, either on their smartphones or computers. Creating an online presence will help you win a broad audience. Websites have also brought about that much-needed convenience. One can access the services of a particular company online 24 hours a day.

The main question lingering in the minds of most beginners is which one between a business logo or website they should create first. Well, we can advise you to create a business website first so that you can direct new clients or customers. Here’s why creating a website first over a logo can be of significant advantage to your business.

Communication
With a website, it is much easier to connect with a number of customers. Creating a website first will see you direct multiple people through links they will have a chance to see what you have in store. You can have a chat with them and get to learn on some of the areas you can improve on. Direct communication with your clients is essential in building your brand.

Marketing
Coming up with a website first will help you in selling or marketing your product and services. New businesses always face a great challenge when it comes to marketing their commodities. Once you set up a website, more clients will flock in to see what you have to offer. This will help boost sales in your company.

Increases value
A website will help improve the value of your business. By creating one, your brand will witness significant growth once people identify with your products. This will help increase the worth of your business, and you will be ranked high across various platforms, which is essential for your brand. Now you understand why you should start with a website over a logo.

fresno ca web design Logo Design or Website: Which One Should You Design First?

5 reasons you should invest in a new website design

5 reasons you should invest in a new website design

In this technological age, a potential customer’s first view of a business isn’t often a storefront in Fresno, Ca or wherever your business is based, or a business card, at least not anymore. Instead, a business’s audience is primarily found online these days, and having a great website design is paramount to your success. Therefore, when it comes to redesigning your website, you want to make sure that you’ve put consideration into where to take your business next. Here are five reasons you may want to consider a new design.

Results aren’t coming in.
Maybe the website design itself (meaning graphics) is beautiful, but you’re still not getting the results that you want. In that case, the website is virtually useless, as the website should exist to build up your customer base. If that’s not happening, maybe it’s time to examine the functionality of your website – you’re not changing any of the graphic design or branding elements, instead just making modifications to the function that make it easier to use for both you and your potential customers.

Your Conversion Rate Isn’t Good
If you’re not converting visitors to leads to customers, then your website is not achieving its goal. There are a few questions you can ask yourself here, about your call-to-action, your landing pages, and your site’s overall look and feel. For example, maybe your site is too text-heavy and that’s turning customers away. On the other hand, maybe there’s not enough text.

Your Marketing Strategy Has Changed
In many cases, a company’s marketing strategy is pretty fluid. You don’t necessarily need to do a full overhaul when your goals change, but it’s a good idea to occasionally check and make sure that the website is working with your current marketing strategy. Things to consider here are how often your strategies change, and how it affects your conversion.

Functionality is Lacking
You’ve probably stumbled on sites before that have made you wonder what the company was thinking – how could a website be so difficult to use? While your site may not be terrible, it could still be less user-friendly than is effective when it comes to converting visitors to leads to customers. Visitors need to be able to find basic things on your website, like contact info, important information, and products and services. Branding can be great, but if visitors can’t access the basics, it’s ultimately useless.

Your Site is Non-Responsive
As technology advances more and more towards an “on the go” mentality, people are turning to smartphones and other devices to access the websites they need. If your site isn’t responsive to mobile devices, you’re guaranteed to be losing leads and customers. Your website not only needs to be designed for desktop and laptop users, but also users that are coming from a mobile device – this needs to be priority.

There are a lot of things that go into building a great website design. When it comes to redesigning, it’s easy to stick to the old ways – change can be scary. However, with the world changing every day, you can’t afford not to change with it.

fresno ca web design 5 reasons you should invest in a new website design