Why your website should be built on WordPress

There are a variety of different ways that you can build a website. Some of these ways are archaic these days, such as writing code, but the most common way to build a website is to use a Content Management System, or CMS, to make the job a little easier. Essentially,...

Things we need from you before we can design your website

Even if you’re not the one actually building or designing the website, the process can still be time-consuming and overwhelming. You may be wondering where to start and what kind of information you need to hand over. Some of these pieces of info are vital when it...

Logo design or website: which one should you design first?

Starting up a business or company comes with a couple of challenges. From competition among the different stakeholders to building a strong, reputable brand. Winning the trust of new clients or customers can also be difficult because they are yet to identify with your...

10 awesome ways a professional website will grow your business

In the recent past, websites have been a powerful tool that most businesses have opted to take their services to. The online world is known to host a vast number of users all across the globe and so coming up with an attractively designed website, will undoubtedly...

5 reasons you should invest in a new website design

In this technological age, a potential customer’s first view of a business isn’t often a storefront in Fresno, Ca or wherever your business is based, or a business card, at least not anymore. Instead, a business’s audience is primarily found online these days, and...

Branding versus marketing

While branding and marketing are different concepts, neither can work without the other. Branding is strategic and marketing is tactical. Branding lives in the mind and is not physical or tangible. One key difference between branding and marketing; marketing tells the...

12 branding archetypes and why each business needs them

Marketing your company can be a difficult process, with many different parts that you should know in order to be successful. One of these things is to learn about the 12 branding archetypes and why they are essential to the success of your company. All of the great...

What color is your brand?

Color psychology has been a major proponent in marketing and branding theory for some time, but is still largely ignored by small start-up companies or persons who are unaware of this valuable marketing tool. At Spark Branding Co., founded in Fresno, California, we...

Why is branding important?

A good brand is more than just an interesting or memorable logo. A brand is the sum of everything a company is – it includes the logo, but also their customer service, their advertising and their general reputation. Good branding will increase the overall value of a...

Why your website should be built on WordPress

There are a variety of different ways that you can build a website. Some of these ways are archaic these days, such as writing code, but the most common way to build a website is to use a Content Management System, or CMS, to make the job a little easier. Essentially,...

Things we need from you before we can design your website

Even if you’re not the one actually building or designing the website, the process can still be time-consuming and overwhelming. You may be wondering where to start and what kind of information you need to hand over. Some of these pieces of info are vital when it...

Logo design or website: which one should you design first?

Starting up a business or company comes with a couple of challenges. From competition among the different stakeholders to building a strong, reputable brand. Winning the trust of new clients or customers can also be difficult because they are yet to identify with your...

5 reasons you should invest in a new website design

In this technological age, a potential customer’s first view of a business isn’t often a storefront in Fresno, Ca or wherever your business is based, or a business card, at least not anymore. Instead, a business’s audience is primarily found online these days, and...

Branding versus marketing

While branding and marketing are different concepts, neither can work without the other. Branding is strategic and marketing is tactical. Branding lives in the mind and is not physical or tangible. One key difference between branding and marketing; marketing tells the...

12 branding archetypes and why each business needs them

Marketing your company can be a difficult process, with many different parts that you should know in order to be successful. One of these things is to learn about the 12 branding archetypes and why they are essential to the success of your company. All of the great...

What color is your brand?

Color psychology has been a major proponent in marketing and branding theory for some time, but is still largely ignored by small start-up companies or persons who are unaware of this valuable marketing tool. At Spark Branding Co., founded in Fresno, California, we...

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