Why your website should be built on WordPress

Why your website should be built on WordPress

There are a variety of different ways that you can build a website. Some of these ways are archaic these days, such as writing code, but the most common way to build a website is to use a Content Management System, or CMS, to make the job a little easier. Essentially, a CMS is a website software, and one of the most popular to use is WordPress.

Big Names, Big Reputation
WordPress has a reputation for being powerful and reliable. This is evidenced in a “show, not tell” sort of format – you can clearly see some of the biggest names on the web use them. Examples of big names that use WordPress include the following:

  • The New York Times
  • CNN
  • Forbes
  • Beyonce
  • Time
  • Techcrunch
  • and many more

WordPress is Dominating the Website World
More than half of the world’s websites built using CMS are built on WordPress. The second most used CMS is Joomla at roughly 15% – this is a pretty big disconnect that proves that WordPress is pretty much the undisputed king of the CMS world. This is mostly due to the fact that WordPress inspires confidence – it rarely lets its users down – in addition to offering versatility, allowing you to scale the website up or down depending on your needs. WordPress is also set to be around for a long time, giving your website design longevity.

Some of the Best Things in Life Are Free
WordPress software is open source, meaning that it’s given to you for free, and once you install your site on your webhost, it is truly and completely yours. In addition to this, WordPress has a highly active community of creators that want to make WordPress even better for all of its users, extending its capabilities and allowing you to build bigger and better websites. One way to think of these tools is that they’re kind of like applications on your desktop or smartphone – you don’t need them to run a basic website, but they enhance the experience.

Some of these tools include the ability to incorporate forums into your website, the ability to show off galleries, portfolios, and videos, and plugins to social media. You can also create forms for visitors to opt in to newsletters and information, increase the security of your site, backup your site, incorporate e-commerce, and so much more. Some of these tools are premium, meaning that you have to pay, but there are quite a few out there that are free and very useful.

These are just a few reasons that you should consider WordPress when it comes to building your site. When it comes to website building, there’s a lot to consider, from graphic design to webhost to branding, so why not make it as easy and reliable as possible? WordPress has a stellar reputation, a dedicated community, and pretty of things to check off in the “pros” column.

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Things we need from you before we can design your website

Things we need from you before we can design your website

Even if you’re not the one actually building or designing the website, the process can still be time-consuming and overwhelming. You may be wondering where to start and what kind of information you need to hand over. Some of these pieces of info are vital when it comes to website design, as missing them can derail your project and keep your website from functioning and looking the way that you need it to for your business in Fresno, CA or wherever you are based.

Business Information
The fact of the matter is that we don’t know your business. We may have a basic idea, or even working knowledge, but we don’t know the ins and outs, the every day grind, what really makes your business tick. Therefore, we’re not going to know exactly what needs to go on your website until you point it out to us. Widgets and tools, specific features that you need, things like that need to be given to us so that we can build the site around them.

When we design a website, we start with the basics that make your website functional and look good. If you need, per se, something that allows clients to book through your website, an ability to create accounts, or even some sort of e-commerce system, that’s something that you need to tell us so that we can incorporate it for you.

Media
Photos are a huge thing – people are visual creatures. This may seem like something basic, but we’re going to need the photos that you want used on the website. So if you want to show off your storefront or the portrait of your founder, make sure that you give us images. It’s also important that you make sure these images are high resolution and high quality, as they’ll often be featured next to stock images (which are usually taken by professional photographers). It might be a good idea to invest in professional images for your website. If you are in Fresno, Ca or in the Central Valley, we offer branding photography as one of our services.

Other media that needs to be included, such as files to download from the website, music that needs to play, or videos that need to be worked in, also need to be given to us so that we can add them to your website for you. Branding and graphic design that you want to include should be given as well.

Responses
The best thing that you can do when it comes to working with a website designer is to keep in touch. Responses to our questions and inquiries should be timely, so that we can keep the project on track and moving forward. If you can’t communicate with us quickly, we can’t guarantee the product on time – ultimately, keeping in touch and offering timely responses really gives us the opportunity to keep the project smooth and positive for everyone involved.

Website building can be overwhelming, but it doesn’t have to be. Keep these in mind and be ready to hand over the necessary information, and you’ll find that it’s a lot easier on you than you think.

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10 awesome ways a professional website will grow your business

10 awesome ways a professional website will grow your business

In the recent past, websites have been a powerful tool that most businesses have opted to take their services to. The online world is known to host a vast number of users all across the globe and so coming up with an attractively designed website, will undoubtedly drive a lot of traffic to your site, and this will necessitate business improvement. An attractive website makes you stand out from your opponents and if the services offered are legit and customer friendly, then you are sure of staying above the waters longer than you can imagine.

Why are websites an excellent tool for improving your business? You get to communicate your vision and services clearly; you get to widen your sphere rapidly, you get to build your contacts quickly, service options grow without bounds and customers are attracted from all regions of the world without regional bounds. All this mentioned, what are the ten remarkable ways a professional website can grow your business?

Increases your availability
The good thing about taking your business online is that your business dealings are not affected by natural occurrences like weather changes, physical customer availability, physical location barriers like paying rents, accessibility and other things. So your online business is functional at all times, and you can do business at any time.

Helps you to stand out
Knowledge of general technology and website resource utilization is mostly what is necessitated to make you stand out. The tools you utilize and how you stay ahead in knowledge aids your online business to stand out for a very long time.
You can easily share whatever you want with your online contacts.
Professional websites provide one the flexibility to whatever they want without bounds of regional rules. You can share news, services, business updates or whatever you like via straightforward steps with certainty that all your contacts will easily have access.

Reduces general costs
You can never compare the expenses attracted from a physical location with those got from an online business. Online businesses are cheaper to handle economically than physical companies. Expenses from a physical business recur rapidly than those from an online business.
Access to a vast number of clients
Customers come from all walks of life. Your customers are not bounded with anything when trying to access your online services.

Real-time client feedbacks and support responses
What mostly facilitates the comfort your clients will have is how fast their requests are responded to. Professional websites offer an option of a 24/7 support system that aids real-time client feedbacks and support responses.

Customer service delivery is a breeze
With a professional website, you are never bothered about handling every single inquiry, complaint or appointment. Everything is dealt with awesomely and sometimes automatically with full client satisfaction.

Improves social media utility
Social media is a powerful tool that hosts very many people where you can attract good clients from. With a professional website, a simple social media advert will work wonders to draw a lot of people than you couldn’t have imagined.

It is attractive
Contemporary professional websites are designed with tools that offer exceptional response and animations that capture the eye at first site. How responsive your site is, determines the rate of traffic growth to your site.

Facilitates your business brand
You want to get a quick increase in recognition of your business brand, having a professional website is the way to go. Professional sites make a brand more popular than any other means that you can think of.

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5 reasons you should invest in a new website design

5 reasons you should invest in a new website design

In this technological age, a potential customer’s first view of a business isn’t often a storefront in Fresno, Ca or wherever your business is based, or a business card, at least not anymore. Instead, a business’s audience is primarily found online these days, and having a great website design is paramount to your success. Therefore, when it comes to redesigning your website, you want to make sure that you’ve put consideration into where to take your business next. Here are five reasons you may want to consider a new design.

Results aren’t coming in.
Maybe the website design itself (meaning graphics) is beautiful, but you’re still not getting the results that you want. In that case, the website is virtually useless, as the website should exist to build up your customer base. If that’s not happening, maybe it’s time to examine the functionality of your website – you’re not changing any of the graphic design or branding elements, instead just making modifications to the function that make it easier to use for both you and your potential customers.

Your Conversion Rate Isn’t Good
If you’re not converting visitors to leads to customers, then your website is not achieving its goal. There are a few questions you can ask yourself here, about your call-to-action, your landing pages, and your site’s overall look and feel. For example, maybe your site is too text-heavy and that’s turning customers away. On the other hand, maybe there’s not enough text.

Your Marketing Strategy Has Changed
In many cases, a company’s marketing strategy is pretty fluid. You don’t necessarily need to do a full overhaul when your goals change, but it’s a good idea to occasionally check and make sure that the website is working with your current marketing strategy. Things to consider here are how often your strategies change, and how it affects your conversion.

Functionality is Lacking
You’ve probably stumbled on sites before that have made you wonder what the company was thinking – how could a website be so difficult to use? While your site may not be terrible, it could still be less user-friendly than is effective when it comes to converting visitors to leads to customers. Visitors need to be able to find basic things on your website, like contact info, important information, and products and services. Branding can be great, but if visitors can’t access the basics, it’s ultimately useless.

Your Site is Non-Responsive
As technology advances more and more towards an “on the go” mentality, people are turning to smartphones and other devices to access the websites they need. If your site isn’t responsive to mobile devices, you’re guaranteed to be losing leads and customers. Your website not only needs to be designed for desktop and laptop users, but also users that are coming from a mobile device – this needs to be priority.

There are a lot of things that go into building a great website design. When it comes to redesigning, it’s easy to stick to the old ways – change can be scary. However, with the world changing every day, you can’t afford not to change with it.

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Branding versus marketing

Branding versus marketing

While branding and marketing are different concepts, neither can work without the other. Branding is strategic and marketing is tactical. Branding lives in the mind and is not physical or tangible. One key difference between branding and marketing; marketing tells the story and spreads the message, branding tells the customers exactly what the brand is and what makes it unique and memorable. Branding should always come before marketing.

Branding identifies core values and principles and has a mission statement. It can sum up a company’s reputation in one word. Branding works to maintain respect, admiration and value. Branding helps businesses keep clients because of the trust that was built. Branding makes a commitment to high quality, community, convenience, communication and the needs of the target audience. Branding makes promises and keeps promises. Branding must be done every day because it is who you are as a product or organization. Branding also makes the product or organization far more successful. Ask yourself these questions when trying to develop the brand;

  • Why did I build this business?
  • Why do I want to help this group of people?
  • Why does it matter to me that these things get done?
  • What kind of voice do I want to use for my brand?
  • How do I want the brand to be perceived?
  • Can I stay true to the identity of the brand throughout its existence?

Marketing helps businesses get clients. Marketing works to understand the target audience and get it interested in a particular brand. Once marketers understand who the target audience is, they can work on a brand’s marketing campaign to build their interest in a brand.

Marketing presents the brand and branding shapes the customers’ feelings towards it. Marketing outlines the benefits of the product to the customer and explains why a customer needs it. This is what gets the customer’s attention in the first place. But branding looks at customers from a long term perspective. Building loyalty is the main point of banding. Brand loyalty will ensure that customers keep paying attention to their marketing content.

It is important to use marketing to develop the branding. Marketing dictates product development, product price and how and where to promote the product. Marketing is highly focused and directed to the outside world. Marketing turns the brand’s promise into profit from interest, appeal and distinct differences in said product. Marketing is all about making money for the brand and telling the customer why one product is better than a competitors product. Marketing strategies must remain flexible because trends come and go. By being flexible, marketers can get creative about how a brand is promoted.

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